Diethard Franz, owner and longest-standing employee of EQUITOUR talks about his dream job: I learnt it from scratch and then refined it over decades in dressage lessons, then show jumping and even eventing in Ireland, military as it was called back then. Who founded EQUITOUR? When and where? EQUITOUR was founded in 1973 by three riding enthusiasts. At that time there was no "riding tourism" in the modern sense of the word, at most a trip to Hungary or a wilderness riding adventure in Canada. So we invented riding holidays, in the first few years with five or six offers (Andalusia, Canada, Hungary, France), then in 1978 there was the first "proper" catalogue with 22 pages. Do you have horses yourself? I had only one, a dressage-trained Lusita- no stallion straight from Portugal, but he only came to me in my forties and accompanied me well into my sixties. He then died in my arms at the age of 28, because I was lucky enough to be able to keep my horse at home from the very beginning. How did you come to EQUITOUR? My studies, I it openly, were not my vocation. After a few semesters of maths (a defiant reaction, I was always the worst at school), computer science and business studies, I joined TUI as a tour guide. Over the next few years, I travelled more than a dozen countries around the world. And what was the first thing I always did: look for a riding stable. In this way, I not only got to know the country, the riding styles and traditions, which you also find here in this magazine. Languages came almost automatically, but especially understanding and contact with the locals. Riding in Togo, on horses that had found their way to this country at some point (old German colony, Trakehner) or on the racecourse at the "Royal Hong Kong Jockey Club" (English thoroughbred), or at the Romanian thoroughbred Arabian stud in Mangalia. There under the strictest security conditions of the Securitate, because horses were only intended for export. I was allowed to ride these precious animals, not even the riding instructors were allowed to do that. This knowledge undoubtedly helped me when I applied to EQUITOUR as a test rider. From then on, things went "upwards" quite quickly. After three years I became co-managing director, and 1992 I was able to buy the company by way of an MBO (management buyout). And then it grew every year, so there was little time left for my own riding holidays. 2 Is this your dream job? Undoubtedly, after forty years! How long have you been a rider? I don't exactly come from a "horsey" family, or to be more precise, nobody in our family had anything do with horses. One day, a couple of fellow students came by while I was studying and asked: "Franz, are you going horse riding?" Of course, at the age of 22 you still go along with all sorts of nonsense. We went to a hire stable, which was still quite common in Germany back then. At most, you were asked whether you wanted a saddle with or without a handle (the strap at the front of the saddle tree) and you went, without a guide(!), regardless of (rider) losses. And after a quarter of an hour we were already cantering, because nobody could trot. That was the beginning of my personal happiness on horseback! Sure, the first year was nice in the riding arena, from the Which is your favourite country? None and all! I'm not saying that to please all customers, because the equestrian world is so colourful, the horses so diverse and the landscapes all over the world so varied. How many of your tours have you been on yourself? Countless, thousands of kilometres on horseback, because that was originally my job: testing horseback tours. After a few years, when I put in a position to buy EQUITOUR in 1992, I increasingly left this "work" to my colleagues, because they were supposed to get to know each of our riding ranges and also bring in their own aspect of their desired journeys, develop them and make them accessible to the customer. How are the tours tested? The top requirement: don't just test it once, visit it regularly. You can find some of these riding experiences in our more than 110 test reports www.equitour.com/reports.htm What do you pay particular attention to? Originality! Unadulterated riding experience according to the conditions of the respective country. We'adapt the rest: Mongolia as a typical "meat-eating country"? Then you have to learn how to prepare vegan food there. The typical Altai saddle is a frame made of metal tubes with a leather hide hanging over it - unrideable for us! So: import saddles from Europe. And last but not least, a certain adaptation of the tour guide to our way of dealing with guests. We don't just want to ride, we also want to about the culture, the country and its people and, of course, the horses. Approximately how many riding offers does EQUITOUR have? Around 400, from beginners' lessons to adventure trips. Tours are cancelled every year, whether due to inadequate performance, the age of the stable owners, financial reasons or political reasons. But new trips are also added every year. They are either suggested to us by existing riding stables or we look for them ourselves, e.g. on the web. It usually takes one to two years before a programme is ready to go ahead. Diethard Franz reports on his most adventurous ride from page 38 onwards 5